Coffee makers, cell phones, cars and cockpits These objects are just a few of the thousands of products that touch our lives daily. An industrial designer determines how all of these products look, how they are used, and how they will be made. Industrial designers often consider a wide range of factors when creating a design – usability, manufacturing, ergonomics, form and colour, semantics and functionality – to ensure that the product satisfies the needs of all stakeholders. From toothbrushes to cockpits, industrial designers play a critical role in the development of everyday products.

GAC’s industrial design team GAC has a design team that is experienced in the whole industrial design process, including research, concept development, and testing and refining. With specific expertise in human factors, ergonomics, marketing and brand identity, GAC can provide consultation services on all or part of the design process. In addition, GAC has experts in marketing, project management, and avionics for aerospace, as well as fixed and rotary wing pilots, to bring a unique understanding of the aerospace industry and its products.

How an industrial designer can help : Many aerospace products are created primarily from an engineering standpoint. While the technical features are resolved, the design aspects necessary to optimize its acceptance and utility by the end user are often given low or secondary consideration, possibly leading to less than satisfactory market entry and costly redesign work. Involving an industrial designer early in the project development cycle can help you make your products more user-friendly from the onset of market entry, creating competitive advantage and increasing customer satisfaction..

GAC’s designers can help out with any stage of the design process:

Performing background market research and determining design opportunities, trends and emerging technologies

Determining user needs and creating use scenario analyses

Developing concepts

Performing user testing

Designing for manufacture – prototyping and part design for mass production